The 3 Keys To Recruiting

  

Q.

If you had to choose one important area for a company to strengthen, what would it be?

A.

Recruiting. In order to make a company thrive you need impact players who align with your vision and values. The success of any championship team can be directly attributed to having the right person in the right job.

 

 

Q.

What is the single most important tip you can give about starting a search?

A.

Never start a search for any position until you have a powerfully written recruitment description that properly positions your firm, defines the position you are recruiting for and describes the ideal hiring profile in 3 key areas.

 

 

Q.

What mistakes do most people make in recruiting?

A.

They have not identified and clarified what the ideal candidate looks like. They don’t know where to locate the candidate. They don’t know how to attract the candidate if they find him. They don’t allocate time to do the search properly. This is equivalent to deciding to go to an unknown destination and arguing over how you are going to get there

 

 

Q.

So what should they do?

A.

There are 3 keys to doing any recruitment search right.

  1. Writing a powerful recruitment description. This is the single most important step. It positions your company right.

  2. Creating a written recruitment strategy that will find Mr./Ms. Right.

  3. Having a recruiter or team that will follow through on all leads in a timely manner

Q.

What is a recruitment description?

A.

This is a document that describes ideal candidates and speaks powerfully to them about why they want to become part of your organization. It should also list the requirements you need in 3 areas.  We call them the A, B, C requirements. This is different than the job descriptions companies may use internally.

 

 

Q.

What are the A, B, C requirements?

A.

  1. Vision and value alignment

  2. Skills, experience, education

  3. Desired traits

Q.

What makes for proper positioning of the job and company?

A.

Positioning is putting the uniqueness of your job and company upfront so it attracts the best candidates, and those people align with your vision, goals and values.
   

Q.

What about recruiting key 2, planning a strategy?

A.

Once you know what the ideal candidates look like you have to figure out where they are and how you can reach them. This may mean networking, posting on-line or sourcing people from your competitors. It may mean a newspaper ad (although I rarely recommend this. I think most classified ads look like obituaries). Or it may take more intense searching like going to schools, finding appropriate associations or posting in specialty chat rooms or message boards.  The key is to write this out before you start the search.
   

Q.

And key 3?

A.

Taking the first 2 steps do you no good if you don’t have someone who will follow through on every detail. The perfect candidate may have been the one who you “just didn’t have time” to reach. You need to have a person dedicated to the search who will reach all the candidates and screen them using the ABC qualifications we discussed before.  This is very time consuming but must be done right.
   

Q.

 What qualities do you look for to ensure someone is a good hire?  Where should I be rigid and where should I be flexible?

A.

Be rigid on A - Vision and value alignment because if people don’t align with you on these, it won’t work. And be rigid on C – Desired traits.  If you need a payroll specialist with impeccable detail aptitude there is no sense hiring someone who isn’t a detail person. If they don’t have values and traits you need there’s little you can do to change them. You can be flexible on B (education, experience, skills) to a certain extent because you can always give the person more training, experience and education.
   

Q.

How do you tell if a candidate has these qualities?

A.

There are no sure fire answers, but the best ways are by doing structured interviews and solid reference checking
   

Q.

What kind of reference checks do you prefer and why?

A.

My choice is behavioral work references. Although some people eschew them because they expect these references to just say nice things about the candidates, when properly done, they can tell you much. There should be a pattern as to the strengths and weaknesses described. This pattern will tell you a lot about the person’s traits and values

 

 

Q.

What about testing?

A.

Testing is a tricky question in that you cannot do it on an arbitrary basis (you must test everybody) and tests must be validated to avoid discrimination lawsuits.  That being said, there are numerous tools to use.  However, your best indication for future success is in a candidate’s past history.  Thus a behavioral reference and thorough interviewing is the best way of making sure their vision, values and traits align with yours.
   

Q.

Does the system guarantee success?

A.

There is no system that will guarantee success but following these steps and being totally honest with the candidate (in regards to exactly what they will and will not be getting in this position) increases your percentage of success.
   

Q.

John, you talked about interviewing.  What is the proper technique?

A.

Scott, I use the triangle interviewing technique combined with the 5 phase interviewing model. But that is a subject for another article. 
   

Q.

And if people need more information about recruiting or interviewing?

A.

Call us for additional information at 708-645-2530

 

 

 

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