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Why Should I Be Loyal To My Employer?

Do you know how many of your employees are asking this question?

Almost daily they are bombarded with media reports of layoffs, downsizing and the instability of the job market.  Don't underestimate the power of this message!  The allegiance between employer and employee people grew up believing is now misplaced.  The message they are starting to accept is:  The company is not loyal to me.  Why should I be loyal to the company?

Whether or not you have stated them formally, your company has a set of core values that you expect all employees to "buy into".  One of these traditional values that you expect from your staff might be loyalty.  If this is the case, your staff is getting messages from the outside world that conflict with those your company is issuing.  Therefore, this may leave you and your company in a place where the support you think you have from your employees is now misplaced.  This is only one example of the conflict in values that may be going on within your firm.

To help your employees perform at their highest level, they must understand your company's goals, expectations and fundamental values.  Now, more than ever, they must understand Your Way of Doing Business™.

It is my intention to motivate you to make sure your communication, in both style and content, is congruent with your values.  We have Associates at The Store who are highly effective at helping companies like yours to clarify and address these areas of concern.  I hope this piece, written in cooperation with Store Associate Graeme Sharrock, inspires you to take action to decrease the tension that may be building in your firm.

Call for information on how to translate the concept Your Way of Doing Business™ into the three key points every new and existing employee needs to know about your firm.


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Last updated 06/18/07